Banking · Meta, LinkedIn

Arab Bank

Always on for twelve months without burning the same audience out.

The problem

A bank with something to say all year and no way to stay in front of people without wearing them out.

What we did

Built an always on structure with rotating creative and frequency caps per audience, so the same person was not seeing the same ad for 12 months. LinkedIn carried the business and corporate side, Meta carried retail. Reach was the objective, not clicks, so we optimised for it.

What happened

54 million unique people reached and 1.7 billion impressions across a full year, with frequency held where it did not annoy anyone.

Figures as reported by the client's own platform and analytics. Budgets and revenue are the client's and are not published.

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